Integrated Content Marketing Strategy SEMPO Webinar

Yesterday I had the pleasure of presenting on the February SEMPO (Search Engine Marketing Professionals) Webinar, certainly a great honor.  The title of my presentation was "Developing an Integrated Content Marketing Strategy," and topics included:

  • What is content marketing?
  • The place content marketing plays in today's digital marketing strategy
  • How search marketers can capitalize on the movement
  • Steps to develop your content marketing strategy
  • Operational points of integration critical in integrated execution

Check it out, feedback welcomed:

ContentMarketingStrategy-SEMPO-ethology-MikeCorak-Webinar-2-22-12

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Mike Corak

Posted on February 24, 2012 by Mike Corak and filed under Strategy, Content Marketing, Integrated Marketing and tagged content marketing content marketing strategy ethology internet marketing marketing analysis mike corak search search engine optimization sempo social media.